What the GWA Conference Teaches Us About Industry Connection
Alex Garza
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2 minute read
Why Alliance Shows Up to GWA Every Year, and Why Your Center Should Too
Pricing strategy, compliance, member retention. The questions that actually move a flex office operation forward don't get answered in a webinar or on a LinkedIn post. They get answered in a conversation with someone who's already solved them, in the same room, over coffee.
That's what the GWA Conference has built over more than three decades. It's why Alliance has been there for years, and why we're going back in 2026.
Win a free ticket to GWA Denver 2026! Add your entry here.
In Miranda Stewart's Words
Miranda Stewart, Marketing & Events Director at the Global Workspace Association:
"One of my favorite things about the GWA Conference is seeing the conversations and connections that happen when our industry comes together in one place. There's something about being in the room with people who truly understand the challenges and opportunities you're facing.”
Every person in that room has already lived through what you're about to face. You get the full story: what worked, what didn't, and a name to call when the same problem shows up six months later.
GWA Conference 2026: What to Expect
September 1–4. Sheraton Denver Downtown. Denver, Colorado.
Three and a half days: keynotes, breakouts, and networking that's actually useful. The conference closes with the CM Awards, honoring Community Managers across the industry, the GWA After Party, and a final day of Denver coworking space tours.
Whether it's your first GWA or your tenth, it's built around what Miranda describes below: ideas you leave with and people you stay in touch with.
“My goal is for every attendee to leave with practical ideas they can implement, new relationships they can lean on, and a renewed sense of excitement about where our industry is headed. Whether it's your first conference or your tenth, I genuinely believe you'll walk away with insights, inspiration, and connections that make the investment worthwhile."
Why Alliance Sponsors
Our center partners do better when the whole industry does better. The GWA has been the connective tissue of the flex office industry for decades. We've backed that, and we're not stopping.
For center partners, this isn't something Alliance supports from a distance. Come find us in Denver. Trade notes with other operators in our network. Bring back something that shows up in your revenue and retention this quarter.
If you're on the fence, Miranda's benchmark is the right one: ideas you can actually implement and people you'll actually call. That's what GWA delivers.
We'll see you there.
Use code ALLIANCE10 at checkout for an exclusive discount on registration.
Alliance Virtual Offices is a proud sponsor of the 2026 GWA Conference, September 1–4 in Denver, CO. Register at globalworkspace.org.
Win a free ticket to GWA Denver 2026! Add your entry here.
