The Power of a Great Image: How Great Photography Attracts Virtual Office & Coworking Clients

• High-quality photos build trust, attract attention, and directly influence client bookings and revenue.
• Authentic, well-lit images showcase your space’s professionalism and help prospects imagine themselves working there.
• Light editing enhances photos, but over-editing or AI manipulation can damage credibility and client loyalty. 

When it comes to selling virtual offices and filling meeting space, revenue begins with visibility. And visibility starts with a photo.  

In fact, research* shows that content with compelling visuals receives 94% more views than content without. 

For virtual office and coworking centers, that means high-quality photos drive more inquiries, conversions, and therefore revenue. 

Why Good Imagery Matters for Your Center

For virtual office clients, the physical space behind your business address is just as important as the address itself.  

Clients don’t want a mailbox – they want the credibility, prestige, and reassurance that comes with a professional, well-presented center. 

Professionalism builds trust. Sharp, well-lit photos show that your center is cared for and managed with attention to detail. The more attractive and trustworthy your space appears, the more likely prospects are to click, inquire, and ultimately sign up. 

In other words, it all starts with a great photograph. 

Practical Tips for Capturing Your Space at its Best

A professional photographer will almost always get the best out of your space.

But if that's not an option right now, a modern smartphone paired with a few best practices can go a long way. 

• Tidy your space. Remove clutter like boxes, cords, or personal items. Clean visuals help prospects imagine themselves working there.
• Use light wisely. Natural light brings energy and warmth. Avoid overcast days, and open blinds to maximize brightness.
• Stage thoughtfully. Greenery, artwork, or simple props can add character. Just don’t overcrowd the frame. 
• Keep lines straight. Crooked walls or tilted furniture make you look careless and unprofessional. A tripod or grid setting helps. 
• Highlight key amenities. Photograph features that add value, such as whiteboards, video screens, coffee stations, and reception areas. 
• Mind reflections and glare. Watch for mirrors, windows, and glossy surfaces that can distract or obscure details. 
• Shoot from multiple angles. Capture wide shots, close-ups, and varied perspectives so you have options when selecting your final images. 
• Clean your lens. Dust and fingerprints dull clarity. A quick wipe makes a big difference. 

Should You Include People in Your Photos?

We always recommend including people in your center photography. 

Photographs of your clients or members is a great way to show off a positive, vibrant community. Similarly, a smiley employee on your front desk amplifies one of your center’s most important attributes. 

However, don’t cram your frame with people. Virtual office clients want to see your meeting rooms, lobby area, and perhaps your mail storage – they don’t want to be distracted by lots of people. 

Also keep in mind that your choice of people in the photographs might not reflect the expectations of your prospective clients. Be mindful of universality, as this can help future clients to imagine themselves in the space. 

Finally, remember to get permission from anyone appearing in your photos. 

The Pros and Cons of Photo Editing and AI-Enhanced Images

A little editing goes a long way in making photos look sharp, clean, and appealing – but too much can backfire. 

Let’s take a look at the pros and cons of photo editing and AI enhancement.  

Pros of Editing and AI-Enhancement: 

• Highlights the best features. Adjusting brightness, contrast, or sharpness can make your space look more inviting and professional.
• Corrects imperfections. Removing a smudge on a wall or evening out lighting can create a polished final image.
• Creates consistency. A consistent look across all your images builds a strong, trustworthy brand.
• AI saves time. AI tools can quickly (and cheaply) enhance photos, remove clutter, or even stage a room virtually. 

Cons of Editing and AI-Enhancement:

• Over-editing can mislead. Heavily retouched images might create expectations the real space can’t deliver, leading to disappointment when clients arrive.
• Loss of authenticity. Prospects value transparency. If photos look too “perfect,” people may wonder what’s being hidden. 
• Authenticity concerns. Today’s consumers are savvy. Overuse of AI can create doubt about what’s real. 
• Risk of errors. Where did that window come from? Beware the “creative” side of AI, which can make mistakes and generate unusual details or items that don’t exist. 

Best Practice: Keep your photos authentic, with only light retouching to ensure your space looks its best – but still true to what clients will see when they arrive.

Trust, Authenticity, and Long-Term Revenue 

The right images can transform your listing, capture attention, and drive more revenue. 

Your photos are the first step in building a relationship with your clients. While editing tools and AI enhancements can make your center look 'wow’, nothing is more valuable than authenticity. When clients see photos that reflect the true quality of your space, they arrive with the right expectations. 

That transparency fosters trust, and trust leads to loyalty. Loyal clients are not only more likely to book again, but they’re also more inclined to purchase additional services, recommend your center to peers, and stay with you long-term.  

In other words, authentic, high-quality photos do more than make your profile look good – they directly contribute to steady, sustainable revenue growth. 

By showing your space in its best (but truthful) light, you position your center as a place where professionalism meets integrity. That’s a winning combination for building client relationships that last. 

How to Update Your Images

When was the last time you checked your listing on Alliance Virtual Offices? Search for your space online and look at it through the eyes of a potential client. 

Do the photos reflect the true quality of your center? 

Would they inspire confidence and make someone want to book a tour or reserve a meeting room? 

If not, it’s time for an update.